For this project, we were asked to redesign an existing everyday product to attract a wider audience. In response, I designed a product line for 'emergency' sanitary packs for consumers on-the-go, with a theme of informal understanding and empathy. A fun aspect I added to this design was the 'twistable' top, in which the user can decide on which fun character expression they related to most that day.

This project required us to create a new magazine identity for 'EDGE'. My solution was a skate magazine with colourful deviations from the traditional style to attract a young adult audience.

The brief was to develop a swatch sampler to promote a new paper stock to appeal to young graphic designers. My solution incorporates whimsical graphical elements that reflect the colour and style of the swatch colours themselves.