Claire Cavalan
Your project is my passion! Collaborating with great minds inspires me to be better. Let's think creatively and be bolder than the rest. Oh yes, I happen to be a Graphic Designer.
Your project is my passion! Collaborating with great minds inspires me to be better. Let's think creatively and be bolder than the rest. Oh yes, I happen to be a Graphic Designer.
The challenge was to keep within the boundaries of the existing Organic Choice brand. I needed to maintain the essence of the company but introduce a new look. The project was to see how a cleaning brand could carry into the cosmetics industry.
I created a floral pattern design inspired by Rorschach images. The repeated pattern tests consumers by mirroring back their views about recycling and pollution. Ultimately making them think twice about purchasing cheap products that contribute to landfill. Organic Choice offers customers lower cost refills to encourage sustainable use of their product.
Panache is a fashion brand that embraces imperfections and showcases diversity. Panache exists to remind people that their imperfections are what make them perfect. Embracing what makes you different, makes you interesting.
I created a Fashion Lookbook for the 2021 spring collection 'Wabi Sabi'. The photography and fashion demonstrates the evolution of Wabi Sabi through history. The first style shows: Wabi - Rustic simplicity. The second style shows: Sabi - Beauty through visible repair. The last style shows: Wabi Sabi together - Beauty of impermanence and acceptance.
For this NIDA rebrand I took inspiration from the campus building, the geometric shapes, strong architecture and the windows and staircase that create interesting patterns. These elements had potential of becoming a recurring design element in the new logo.
NIDA's current promotional content demonstrated how they shine colourful lights onto the building. With the mix of geometric shapes and colourful lights it resembled stained glass windows. I deconstructed and overlaid the word 'theater' to create a geometric block and coloured the negative space to emphasise the stained glass window aesthetic.
This is a collection of TED Talk transcripts by women activists. The book centers around "Women In Change". The speakers include Climate Activist: Greta Thunburg, Activist and Engineer: Yaasmin Abdel-Magied and the Founders of Black Lives Matter: Opal Tometi, Patrisse Cullors and Alicia Garza.
The style of this book was inspired by Barbara Kruger. The use of heavy red blocks and punchy typographic style reinforces the message that women are leading change.
