My work focuses on inclusivity and social impact - it allows me to challenge industry norms and drive meaningful change.
WASH OFF exposes performative activism like pinkwashing, greenwashing, and purplewashing with bold visuals and striking statistics. Vibrant graphics, sometimes dripping to reveal harsh truths, paired with concise copy, inspire accountability. This campaign sparked conversations, showcasing design's power to uncover hidden truths and challenge brands to move beyond superficial activism.
Guardian Check empowers first-time voters by enabling instant fact-checking through a browser extension, modeled after dictionary tools and tailored for news. Conceptually partnered with The Guardian, I created an on-brand sub brand and promotional campaign. This project enhances media literacy, supports credible journalism, and engages young audiences through impactful design and storytelling.
Wishing Well transforms packaging into emotional storytelling. Inspired by childhood memories with my pop, the lily pad-shaped chocolate box celebrates a frog’s life cycle and themes of love, generosity, and discovery. Lines of a poem are revealed as each chocolate is removed, creating a deeply meaningful and immersive gift-giving experience.
Designed for Sydneysiders aged 35+, Sydney Magazine is a beautifully curated lifestyle publication that accompanies the weekend newspaper. Featuring original photography and elegant design, it offers a relaxing exploration of art, dining, and the outdoors, blending beauty and substance. This monthly magazine provides a sophisticated guide to experiencing Sydney, all in one place and away from screens.