I aspire to unearth unconventional ideas, engaging narratives, and create human connections through kinetic and impactful work.
PANDA is a product that offers its company competitive advantage in sustainability and building cost through its unique industry-revolutionizing calculator. I am attracted to PANDA not only for its vision of positive change, but also the industry-wide scale of impact and sustainable leadership it offers. PANDAs Redesign allowed me to engage not only on a personal level, but allowed me to challenge myself through new mediums and processes in my work, such as 3D space.
Air Astra was more than a UX/UI project to me, it became my personal passion project. Developing Market research, positioning and strategies to leverage and brand a 21st century airline excited me. The project soon became multifaceted and ambitious, from its engaging '200 artboards' to 3D product showcases made from scratch.
In the digitally-driven age, many lonely people suffer from loneliness from lack of meaningful IRL outreach. My team of three were personally motivated by this issue and wanted to leverage a solution through the Airbnb platform. Our antidote came from personal insights such as today's niche interests and countless research and case studies to develop Circles - bridging the internet into the local community.
Circles empowers us to find common interest in the fading irl community and its campaign success won a YELLOW PENCIL at the 2024 D&AD New blood award for branding