We humans are constantly bombarded by visual stimuli, as a creative, I aim to use smart, responsible design and photography to contribute to turning that visual hubbub into an imaginative, navigatable, pleasing product that inspires and endures the test of time.
Belvoir Street Theatre’s updated, fresh visual identity includes a dynamic logo to reflect the theatre’s two separate performance spaces and their different approaches - the upstairs theatre’s focus being on more established and known works whereas the downstairs theatre’s commitment is to new and upcoming work by emerging playwrights.
Belvoir’s logo takes its inspiration from the building’s industrial roots and brickwork, with the main/upstairs logo featuring Belvoir’s characters sitting upon a stage lit by a spot light alongside an oversized letter “B” which is a nod to the oversized steel capital “B” currently gracing the entry of the building.
The downstairs logo also includes all the same elements but instead with the Belvoir characters settled under the stage with a light below them.
The logo can be used in black or their bright ”Poppin” pink which echoes the buildings brickwork and represent the theatre’s irreverence and vitality.
Belvoirs season 2022 posters and booklet utilise the theatre company's signature colours of black, white and pink only to remind their audience that their diverse theatre offerings all originate from the same source.
In response to the Japanese Wabi Sabi aesthetic which is centred on the acceptance of transience and imperfection, Finder Keeper’s is a children’s toy brand with a conscience. Using the ecologically gentle cyanotype process to produce one off and organic sun prints of found objects that might be typically collected by a child on their walks - reimagining them into new creatures and treasures. These one-off prints have been featured in a counting book which when unfolded doubles as a wall frieze, it comes in its own collecting bag with a little blue stuffed toy for the child to take with them on their adventures.
"Count" is the first in a series of childrens books aimed at highlighting the value of simplicity and feeding a young child's imagination and curiosity.
Zest is a broadsheet weekend newspaper insert magazine with travel, food, shopping, arts and feature article pages. Zest readership is that of a typical weekend newspaper readership, 25-70 years but is targeted to 35-55 person in a middle to high socio-economic group (primarily female) who favour lingering over a magazine after scanning the newspaper pages.
Zest magazines layout caters to its demographic by offering clean, fresh, uncluttered pages. It is easy to navigate and has a contemporary, minimalistic, high-end aesthetic.
All feature article and cover photographs have been shot by the designer.
The UK anti-establishment band The Smith’s released the album, “Louder Than Bombs” in 1987. For a 2021 remastering and redesign of their double vinyl album cover, inspiration was gleaned from the newspapers of the 1980’s Thatcher led era.
The cover the title is exploding through Morrissey’s song lyrics implying that words are weapons and speaking up and challenging the status quo has the power to disrupt.
On the inside the complete song lyrics are lined up in a soundwave formation across the gatefold. The palette is a simple black and white to echo the newspapers of the time with the addition of “revolutionary” red to represent the anger and energy of the time.
