Branding
Beach Safari is a new family friendly, beachside takeaway shop located across from Currarong Beach, NSW. Beach Safari required a brand identity which drew inspiration from a Mediterranean summer, whilst embracing the lifestyle of the Australian NSW South Coast. I have created a logo which has a pattern of waves to reflect the Mediterranean sea. I have intertwined the waves with the logo, to act as the horizontal stroke of the 'A's'.
I have rebranded U by Kotex, UbK, period packaging. I have created loud designs and strong messages to reinforce UbK's values of sidestepping the secretive aspect of period products. UbK's current packaging is damaging for the environment as it uses a lot of unnecessary plastic. To minimise waste, I have designed paper envelopes that the pads sit in when purchased and can be used to dispose of the pad.
Flyaway is an app I have designed for the new airline opening up in Western Sydney Airport. Flyaway is aimed at young people travelling for a domestic holiday, designed to offer fun experiences at affordable prices. Flyaway offers a range of fun pamper options for users such as a massage in the sky, to create a special and memorable flying experience.
I have designed a booklet to promote NIDA's plays, utilising experimental type and edgy imagery. I have rebranded NIDA's logo to be suitable for both the NIDA school and theatre. The organic and abstract shape of the text represents the authentic nature of theatre. The 'i' in the logo symbolises a student-like figure.
No Sales Day is an International Day that raises awareness of compulsive spending. The day encourages individuals to stop partaking in this behaviour, address the reasons for it and any mental health issues. On this particular date there will be a pop up shop that will be a safe space for individuals to seek help. There will be free educational resources such as access to support groups.
