Brand Identity

NIDA

NIDA - The design I created for NIDA comprises structural typography and logo placed on background graphic elements reflecting the playfulness and sometimes absurdity of theatre. The NIDA building is known for its interesting architecture and it inspired me to resolve the logo with the use of geometric shapes to create the acronym. The black and red of the logo is carried through to all other elements, expressing boldness and passion of theatre through the use of colour.