Awareness Campaign
D&AD
Climate change is impacting the cricket that we know and love. With 37 billion tonnes of CO2 emissions per year, Australia's temperatures are rising; affecting cricket for players and spectators alike. 100 NOT OUT is a guerrilla style awareness campaign that aims to create a behavioural change in and around the stadium — getting Team Humanity onboard with the fight against CO2.
Collaboration: Cameron Musa, Ekin Akgun and Jessica Kay.


