Brand Identity

NIDA

The brief was to create a dynamic re-branded identity, a showbook, and 3x theatre posters for The National Institute of Dramatic Arts. In my graphical response, the use of repitition in the logo shapes provide a sense of movement and play, whilst keeping the sense of strength accomplishment that the NIDA brand represents. The use of purple plays on the notion of fun and whimsy whilst retaining the feel of nobility and excelled history, whilst the simple illustrations used throughout the show book provide a sense of wonder and mystery.