Branding & UX Design

Enso

Challenged with developing a concept that incorporates elements of the Wabi Sabi philosophy, I opted to really throw myself in the deep end and create a dating app based around tranquility, imperfection and honesty. I enjoy the research element of all briefs, I find that the best ideas come from this part of the creative process. In this case the research resulted in the logo: a combination of the enso symbol, a famous image from zen practices and the idea of a fingerprint to portray a user’s uniqueness.