Brand/Corporate Identity

Join the 99%

Join The 99% was a hypothetical campaign created for a collaboration between 21 Grams & BlackandBrownSkin. The brief was to develop an idea that raises awareness of Skin Cancer and Melanoma in people of colour globally. So we created Join The 99% a campaign that increases awareness and early diagnosis of skin cancer in BIPOC. We disrupt daily routines that; inform, remind and provide scanning tools for the target audience. We want to drive people to self check the warning signs and increase prevention and early diagnosis of skin cancer in BIPOC.

Group collaboration with Ricky Blank, Rafaela Jessica, James Milbank, Sam Paech